Sumitomo Rubber Middle East FZE (SRME) was established in 2008 and is a 100% subsidiary of Sumitomo Rubber Industries Ltd., Japan.  It has its regional headquarters in Dubai Airport Free Zone, Dubai (UAE) and a liaison office in Jeddah (KSA).SRME promotes the tyre brands owned by Sumitomo Group - Dunlop, Falken & Sumitomo in the region through its distributors appointed in each market.SRME was established to facilitate faster decision making and to carry out sales, marketing and technical service activities in the region more efficiently by staying close to the market.